KlimaTenet - branding
During my freelance career, I had the privilege of spearheading the rebranding efforts for KlimateNet. The objective was to create a visual identity that reflects the organisation's commitment to environmental sustainability, innovation, and global collaboration.
Mission Statement:
KlimateNet is on a mission to unite professionals globally, inspiring them to take actionable steps towards carbon emission reduction at scale. The platform facilitates connection, interaction, and collaboration among individuals committed to addressing climate change. KlimateNet rewards and empowers its community members by providing tokens that can be invested in high-integrity carbon certificates.
Key Objects
Global Appeal: Develop a brand that resonates with professionals worldwide, fostering a sense of unity and shared responsibility.
Environmental Focus: Emphasize the commitment to carbon emission reduction and sustainability throughout the visual elements.
Community Empowerment: Communicate KlimateNet's mission of empowering and rewarding active community members effectively.
Result:
The KlimateNet rebrand successfully captures the essence of the organization's mission. The new visual identity positions KlimateNet as a leader in the global fight against climate change, fostering a sense of community and purpose.