XCR TECH - BRANDING

During my tenure at LIVR, I spearheaded a transformative branding project for XCR Tech, aimed at redefining its visual identity. From logo optimization to the creation of a comprehensive visual guideline, I embarked on a journey to elevate and modernize XCR's brand presence.

Introduction:

During my tenure at LIVR, I spearheaded a transformative branding project for XCR Tech, aimed at redefining its visual identity. From logo optimization to the creation of a comprehensive visual guideline, I embarked on a journey to elevate and modernize XCR's brand presence.

Logo optimisation:

I intricately refined XCR Tech's logo, infusing it with a contemporary aesthetic while preserving the essence of its technological prowess. The result is a symbol that speaks volumes about innovation, reliability, and forward-thinking.

Visual guideline creation:

• Crafting a robust visual guideline became the cornerstone of this project. I meticulously curated elements such as:

• Color Palette: Vibrant hues strategically chosen to resonate with XCR's tech-driven ethos.

• Font Selection: Modern, sleek typography ensuring a harmonious blend of professionalism and innovation.

• Copy Guidelines: Crafting a distinct voice for XCR, aligning messaging with its brand narrative.

• Pattern Design: Introducing visually engaging patterns that add dynamism to the brand's visual language.

• Iconography: Creating a set of custom icons to enhance brand recognition and user experience.